Video Premiere : Jessie Ware’s ‘Tough Love’


‘When your heart becomes a million different pieces
That’s when you won’t be able to recognize this feeling
That’s called tough love…’

In the mood for something exquisitely mellow? Read on!

Sublime Brit songstress Jessie Ware’s elegant new single ‘Tough Love‘ – previewing the diva’s feverishly anticipated sophomore effort – gets a fitting music video which enhances the whole airy/minimalist/sophisticated/sparse feel of the haunting number.

Jessie’s critically lauded stellar 2012 début effort, the Mercury Prize nominated ‘Devotion‘ is a tough act to follow, but with Benny Blanco and Two Inch Punch producing the follow up – I’m totally hyped up!

The gorgeous visual for the BenZel-produced ‘Tough Love‘ (already one of my fave numbers this year) changes from color to black and white imagery – Jessie sinking in a bath tub with roses and water, close-ups of underwater faces, fields of flowers – that accentuates the signature dreamy Kate Bush-meets-Sarah McLachlan-esque sound of Jessie’s impressive set of pipes.

Welcome back Jessie – can’t wait!

Check out Jessie’s ‘Tough Love‘ video right here :