There’s no questioning Australian Rapstress Iggy Azalea’s Midas touch lately – with her occupying both the # 1 and # 2 spot on this week’s Billboard Hot 100.
While her presence in budding diva Ariana Grande’s retro chic ‘Problem‘ video is rather shorter-than-expected (she’s there for the intro and her verse) – Iggy delivers, as per usual, in the video première for the # 2 song in the US this week.
Grande’s ‘Problem‘ video, directed by Ned Todorovic is a 60’s-inspired retro extravaganza – the hair, the clothes, the thigh-high go-go boots, the Vespas – with some classic choreography (break-dancing FTW). Grande’s done her homework well – the dancing, the vocals, the theme – it’s all on point for the first single from her sophomore album dropping later this summer. And oh, check out a cameo in the video by Big Sean, or rather the lower half of his body.
With already over 1.2 million units sold, ‘Problem‘ clocked one of the highest debuts of all time on the Digital Songs Chart, selling over an astounding 438,000 units within its first week. With the video premiering this week, and her live performances garnering her enough acclaim to keep her social buzz at an all time high – expect ‘Problem‘ and ‘Fancy‘ to switch places on the Hot 100 very soon indeed.
Check out the clip for the Max Martin-produced single right here :