Before I start harping on about how Taylor Swift has BASICALLY TAKEN OVER THE WORLD with ‘Red‘, her 4th studio album that has sold a gadontazillion copies already (1.2 million of which was sold in the very first week of its release in the US in case you were on a trip to Pluto) – I have to talk about the genius of a video maker that is Anthony Mandler.
Mandler’s been around for quite a while, creating some rather brilliant clips for Nelly Furtado (‘Maneater‘), Fergie (‘Big Girls Don’t Cry‘), Mary J Blige (‘The One‘), Nicki Minaj (‘Starships‘) and at least a dozen or so for Rihanna starting with her 2006 smash ‘Unfaithful‘ – but 2012 saw him finally join the ranks of the élite with his jaw-dropping videos for Lana Del Rey (‘Ride‘ and ‘National Anthem‘) and Rihanna (‘Diamonds‘). I’d say ‘Ride‘ is probably one of my fave videos of all time – the monologue by Lana literally makes me experience goosebumps every time I listen to it.
With ‘I Knew You Were Trouble‘, Taylor Swift drifts into previously unknown territory – for Taylor at least. As I had previously blogged before, Taylor tries dubstep for the first time, and the results aren’t that bad at all! And the accompanying Mandler-helmed clip for the song is probably the most dramatic and dark clip Taylor’s ever worked in.
It’s definitely a new look for Taylor, but I do have to admit that this particular style’s becoming a little repetitive for Mandler. With the starting monologue by Swift on ‘Trouble‘, you can’t help but compare the video with Lana Del Rey’s ‘Ride‘, and there are stark similarities in the visuals for ‘Trouble‘ with Del Rey’s ‘Ride‘ and Rihanna’s ‘Diamonds‘.
I would love to see what else Mandler has up his sleeves, cuz I feel he has to potential to eventually fall in the same league as Dave Meyers or Dominic Sena.
Check out the video for Taylor’s third official single from ‘Red‘, arguably her most diverse album till date, ‘I Knew You Were Trouble‘ featuring Swift and Reeve Carney as her boyfriend right here :