OMG HI YOU GUYSSSSSS!!!!
Yusss..I’ve been away for a minute, and I know you’ve missed me mu-huch (Mizz Jackson if ya nasty, thank you).
Here in India, the festive season’s on in full swing, and in between over-eating, over-spending and generally doing nothing constructive, I managed to take a much-needed break to spend some quality time with my folks back at home in the city of Calcutta, where Durga Puja, or the festival of Goddess Durga was celebrated last week. Insane would be the word I choose to describe the nearly 7-day long extravaganza that turns the City Of Joy into the city of blinding lights, unbridled joy and free-spirited madness!
Precisely why blogging takes a backseat here. Fancy, eh?
Anyway, back to music now y’all! In between threatening to slaughter Mariah Carey and making every face possible and filming a new reality show, Mizz Nicki Minaj has been a tad busy unleashing EVERY VIDEO POSSIBLE (as well as some new ones) from her sophomore smash ‘Pink Friday : Roman Reloaded‘ which debuted at # 1 on the Billboard 200 Albums Chart as well as the UK Top 40 Albums Chart earlier this year, possibly to promote the re-release of the album titled ‘Pink Friday : Roman Reloaded – The Re-Up‘, scheduled for release on November 19th.
Barely a week ago, Nicki unleashed the video for the first single from the re-release, ‘Boys‘ featuring Cassie – which basically turned out to be ‘Superbass‘ part 2, with approximately 1 % of the latter’s swag. Simultaneously there was a brand new video for ‘Come On A Cone‘, and now we have a fairy tale extravaganza replete with unicorns – something along the lines of Katy Perry’s ‘Wide Awake‘ – for ‘Va Va Voom‘, one of the better cuts on the album.
Now it’s great promo to be EVERYWHERE at once, but I feel it eludes your exclusivity to an extent. A new Nicki video during her ‘Pink Friday‘ era was a highly anticipated event, especially when she created quite a splash with her official first single ‘Your Love‘.
But with multiple videos released for an insane number of promo singles from the sophomore album, this era seems to be a confused mess. True, ‘Starships‘ turned out to be one of her biggest hits, but all the follow-up singles from the album have under-performed on the charts. And that was inevitable, considering that it’s difficult to understand which song’s officially a single – there are way too many of them out at the same time.
Hopefully the re-release has a coupla tracks that’ll make it to the top 10, especially if she slows down the relentless onslaught of new videos. And yes, focusing on a few quality collaborations might just work.
Check out the Hype Williams-directed video for ‘Va Va Voom‘ right here :